Shanduka-Aggreko announced as final
National Supporter of the 2010 FIFA World CupTM
South Africa, April 2010 - Shanduka and Aggreko announced as final
National Supporter of the 2010 FIFA World Cup
TM
The final National
Supporter of the 2010 FIFA World CupTM has been revealed
as Shanduka-Aggreko. Shanduka, a leading African investment holding
company, through its subsidiary Shanduka Energy, and Aggreko, the
global leader in the provision of temporary power rental services,
have formed a joint-venture which is the official supplier of
rental power for broadcasting of the FIFA World CupTM
tournament. The tournament will be held from 11th June to 11th July
2010 across 10 stadiums in South Africa.
The Shanduka-Aggreko
joint venture energy rental contract was announced on
1st March and will see Shanduka-Aggreko
provide temporary power and temperature
control for broadcast and technical services for the
tournament. The contract involves providing broadcasting power in
all 10 World Cup Stadium Venues, the International Broadcast Centre
(IBC) and FIFA headquarters, as well as temperature control at the
IBC. This will support the broadcasting of the 64 matches of the
competition to over three billion people world-wide.
As a National
Supporter, the Shanduka-Aggreko joint venture will benefit from a
number of marketing rights including the ability to promote its’
association directly with the tournament alongside a select group
of other FIFA sponsors and National Supporters.
Julian Ford, Director
Marketing and Sales Development, Aggreko International, commented:
"With our joint venture partners, Shanduka, we are extremely proud
to be a National Supporter for this prestigious and high profile
event, which will support the development of our business in South
Africa and demonstrates our vision for growth in the country . This
sponsorship builds on our previous contract for the supply of
temporary power during the 2009 Confederations Cup and further
underlines our long-term commitment to the global major events
sector. The tournament will put South Africa firmly on the world
stage drawing fans and spectators from almost every nation on
earth. We are proud to play our part in supporting the global
broadcasting of the FIFA World Cup."
"Shanduka’s
partnership with Aggreko for this particular project was based on
our understanding of their capability to handle the magnitude and
complexity of the event," said Phuti Malabie, Managing Director,
Shanduka Energy. "We are confident that our partnership with
Aggreko, the leading provider of temporary power to the
world's most prestigious sporting events, will ensure faultless
performance at the World Cup."
Aggreko has been
active in Africa for over a decade and in 2006 formed a partnership
with Shanduka Energy in order to enhance its operations in Southern
Africa. Aggreko now generates over 800 megawatts across over 20
African countries and employs 450 people on the continent, of which
over 80% are African nationals. In 2009, Aggreko opened its first
permanent depot in South Africa, located in Midrand.